John Newbery was born in 1713 in Berkshire, England. The son of a farmer, he saw to his own education and through his efforts became apprenticed to a printer when he was sixteen years old. Eventually, the business was sold and Newbery's continued efforts with the new owner, William Carnahan, resulted in him being left the business along with Carnahan's brother when he passed away. Now in charge of the press, Newbery saw a place in the market and used his literary and sales sense to create a not only a new genre of literature but cause it to thrive. His efforts throughout his career to create and publish books for children are why John Newbery is considered to be the father of children's literature and why one of the most prestigious awards for books written for children, The Newbery Medal, was named in his honor.