It’s perhaps one of the most famous moments of dialogue from William Shakespeare’s Romeo and Juliet in which Romeo tries to convince Juliet how little it matters what her last name is or which house she comes from: “A rose by any other name would smell as sweet.” Not to quibble with one of most revered technicians of the written word the world has ever seen, but I disagree. There’s something crucial to the sound or vibe of the right name for the right character.