In the United States, there is some disagreement about when, precisely, the Christmas season starts. Extremely conservative estimates might say it starts at the beginning of Advent, some might declare the first of December to be the official start of the season, while increasingly many of us seem to have settled on the discount-fueled pandemonium of Black Friday as our starter pistol. In Iceland, on the other hand, there is no such ambiguity. The Christmas season begins with the annual November distribution of the Bokatidindi—the catalog that lists almost all of the books that will be published in Iceland during the coming two months.